This company produces “cow-free” dairy proteins for milk and dairy beverages, and has moved beyond pilots into branded consumer products through partnership with established dairy manufacturers. Its initial consumer-facing focus includes drinking milk (including barista-style milk for cafés) and flavoured varieties, targeting mainstream dairy consumers through familiar SKUs.
The technology is precision fermentation: genetically programmed microbes produce specific dairy proteins (notably whey proteins), which are then formulated into finished dairy products that aim to match conventional milk characteristics while avoiding cows. Its partner-led product strategy highlights how ingredient suppliers can reach consumers via existing dairy distribution networks.
Commercial stage: it announced a launch with Gad Dairies, with products rolling out in cafés/restaurants and then major retail chains starting January 2026.
Availability: available in Israel via foodservice rollouts (late 2025) and retail expansion (from January 2026), per multiple reports and the launch release.
Timeline and regions: the company has been publicly linked to further geographic ambitions beyond Israel, but firm timelines outside Israel vary by market and regulatory pathway.