This company produces cultivated chicken as an ingredient for pet food, with early commercialisation in dog treats (e.g., small “bites”) rather than full dog meals. The strategy targets pet owners who want “real meat” nutrition without slaughter, and it leverages the pet-food channel as a faster regulatory and consumer-acceptance pathway than human food in the UK.
Its technology cultivates chicken cells (sourced from a single egg-derived sample, per reporting) in bioreactors and blends cultivated meat with other ingredients to make treat products. Media coverage of its UK approval also discusses how early products may contain only a fraction of cultivated meat as a proof of concept while scale and costs improve.
Commercial stage: UK regulators approved cultivated meat for pet food use (with Meatly as the approved producer), and limited-release treats went on sale in February 2025 at a specific retailer location.
Availability: available in the UK via limited release (not nationwide mass distribution), with the company stating ambitions to expand as production scales.
Timeline and regions: UK is the active market; broader expansion depends on regulatory pathways in other jurisdictions and scale-up, with media reporting suggesting multi‑year scaling horizons rather than immediate ubiquity.